Marketing of the Gods
When the checker at the grocery store said, "I wouldn't consume anything containing pomegranates right now," I thought: Damn, is there some sort of pomegranate recall? Are they grown in China and fertilized with lead and melamine? Is the pomegranate-lime flavoring in my seltzer water even derived from real pomegranates?
Then he said, "Not while he's away."
Well, that clarified things.
I hate not being in-the-know so I googled my brain: pomegranates missing man
Hmmm...the search query seemed a bit vague. Luckily, Checkout Dude clarifies things by conspiratorially sharing, "Yeah, Persephone is all alone down there."
pomegranates persephone missing man down there
What do they call Hell in Greek mythology? I'm onto something but my brain is refusing to cooperate.
"I use the Greek baby name websites to generate all my server and gaming usernames and passwords," he says as though he's shared a brilliant epiphany.
I'm baffled because I talk to geeks all day long and I have no idea how the hell this conversation got here. "Oh, my daughters' names are from Greek mythology," is all I have to offer.
"Lord Hades is not down there in the spring and fall so I wouldn't drink the pomegranate stuff."
mmmmmKay..."Maybe it was harvested in the summer or winter," I chime in. I want the seltzer water.
He even rolls his eyes at this point. He thinks I'm going to be attacked by...what? Lord Hades himself? If it's a Greek myth, I'm more likely to be seduced and I consider buying real pomegranates.
I haven't searched the Internet for answers yet because I'm planning to go back to that same store and look for Checkout Dude. I not only want to hear the answer from him, I've been snickering about the experience ever since. What a great marketing tool!
I do Internet marketing rather than brick and mortar marketing, but, aside from the geeky tags and codes, it boils down to the same thing. Once you figure out how to get people to your website, they need to find something unique to keep them coming back.
Maybe your newsletter is amazing and they subscribe, or your jokes in the sidebar or product descriptions are too funny to miss and get shared with friends, or your free shipping has them hooked...or you are given randomly strange tips on which foods to avoid during what season so you don't incur the wrath of some Greek god.
What does your website have to offer?
Rock on, Bozos! ~ Donna






Was this a Port Townsend establishment by any chance?
You get a different breed of checkout dude up there.
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Sorry I missed this amongst all the spam comments from V**gra.
No, it was the Port Hadlock QFC.
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