Imagine that, the Internet gives me a perfect example of what I was discussing in Marketing of the Gods. 

No, I didn't finally figure out why I shouldn't be consuming pomegranates but, what does your website have to grab a visitor's interest once they've found it?

There have been some tongue-in-cheek customer reviews of select items on Amazon, which have caused a HUGE increase in the sales.  When you see the items (I hope) you'll realize that these reviews could be the only reason they are selling.

The BBC reports a 2,300% increase for a really groovy shirt and The Seattle PI has a great summary of the phenomenon.

I've not yet gotten myself a three-wolf-shirt (I'm waiting until they come out with one showing wolves on the sleeves, too), but I have been contemplating buying myself some great Zubaz pants made from the skin of the wild zebracorn.

I'm so enthralled by the reviews of Alan E. Schmidt aka "Monkey Head" that I'm considering using his reviews to choose Christmas presents for my family this year!  Thank you, Monkey Head, and I'm sure my family will thank you, too!!!

Honestly, if they had RSS feeds for some of these viral "product reviewers," I would subscribe.

I digress.  The question is, do you spend time reviewing your website and customer base considering what could be added to grab the interest of your target audience and keep them coming back for more?  It may not be humor, and we all can't begin selling, um, interesting items hoping for viral customer reviews, but there is a niche for every audience.

Rock on, Bozos! ~ Donna

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